Pitch For Music Video

The song we've chosen is 'Back Against The Wall' by Cage the Elephant.

Upon listening to the song, we realised that it gave us a lot of plans as far as imagery and shot ideas went.

This is our pitch:

We think that the song invokes a real feeling of freedom and natural environments at the beginning, and so this will be incorporated in our video. We're thinking childhood, innocence and nostalgia: mud piles, long grass and mucky, tatty clothes. The role of previous childhoods, or the inner child fondly remembered will be played by Daniel Swanton; playing in mud, climbing trees and generally not giving a toss about tomorrow. The role of modern childhood, the innocence tattered and the child made man before his time will be played by Jake Mayall, Leonora's younger brother (assuming all goes to plan).
The chorus of the song invokes in us a sense of being trapped and being forced to do things against your will. We will incorporate this with shots that feel claustrophobic - trapped behind bars, stuck in a crowd etc.
It will be edited to heighten the feeling of freedom and claustrophobia respectively.
The climax of the song will be shown with the reversing of roles, Dan in the suit and Jake in the mucky togs.

This is our plan outline:

The song will start to the clip of a sunrise which has been speed up later in editing.
Once the words kick in it will cut to Dan turning off his alarm and getting out of bed.
You will see shots of Dan getting ready for work and basically doing day to day activities
We will then have a shot of Dan looking in the mirror shaving, where she cuts himself and gets angry, you will see him frustrated throwing his razor down and the camera will then zoom into the angry eyes of dan and pan out to see that we are now looking into the eyes of a little boy that has just woken up.
You then see the little boy's routine, he gets up, brushes his hair and is generally a lot more relaxed and care free.
[note: shots like looking in the mirror brushing his hair will be at a similar style to the ones of Dan looking in the mirror when he's shaving.]
there will then be a split screen of Dan picking his briefcase up, and Jake (the little boy) picking his lunch box up.
they will then, both again in split screen leave their houses. Dan more hurriedly and Jake strolling.
We then have clips of Dan hurrying to work through a busy city, bus shots, traffic jams rush hour etc.
Between clips of Dan we will have Jake playing at a park or just doing kiddy things.
As the song begins to climax again as it comes to the chorus where the whole of the video so far is rewound to where the split screen is with both of the them leaving the house. but this time they have swapped places
We will now have Dan dressed up in bright kid's clothes with a lunch box and dublo blocks
And it will then show Jake in a suit with a briefcase hurrying off to work
Now we will see Jake hurrying around on buses trying to get to work on time in comparison to Dan who will be playing in the mud, and playing in the park with not a care in the world.
We will then go to a shot of Jake finally getting to his office, and finally snapping from the pressure and strains of adult life and he starts throwing papers everywhere and 'trashes' the office.

we will also shoot a separate piece in which there will be business men and women against a brick wall, letting out their stress, being angry and hoping to get a bit of lip syncing to the song. This should include me and Leo in these shots and also some others from our group which is quite good for timing.